When a potential client is searching for a business in your industry on the Internet using a popular search engine (Google, Yahoo, Bing etc.), will they be able to find your website, how specific do they have to be, how likely that your website will be relevant and appear on the front pages of said popular search engines.
Search engine optimization (SEO) is a blanket term incorporate various techniques to improve your website ranking in the search engine in turn translate into better position, higher in the result pages.
